What is reputation?

“Reputation is everything you say, everything you do and everything others think about you.”


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South Staffordshire and Shropshire Foundation Trust

“In just a week, Kinetic took a staid presentation and bought it into the 21st century to make it memorable, fresh and valuable for our team.” Upkar Jheeta, Project Manager, Mental Health Services, South Staffs & Shropshire NHS Foundation Trust


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Actavo – Events

Kinetic identified how Actavo | Events stood out by guaranteeing to always go the extra mile.


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Actavo – Hire & Sales solutions

Harvesting news from the regional network to create news collateral which builds local trust.


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Actavo – Network & In Home

Actavo Network & In Home solutions wanted to grow and expand into the UK market but was seen as an Irish company.


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Actavo – Industrial Solutions

Kinetic researched and created articles bylined by Actavo’s specialists who honed them. Articles sought to advise on topical issues such as changes to the regulations governing working at height or at depth.


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Bromford Housing association

“They just get on with it and do a superb job. I would commend them not only for their expertise but also for their commitment and energy – they are a real pleasure to do business with.” Jane Turner, Head of Home Ownership, Bromford Housing Group


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House building exhibition

Now Homebuilding & Renovating Show – http://www.homebuildingshow.co.uk/


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Energy – Aquila Energy

Kinetic acted as an outsourced and flexible collaborator and orchestrator of an integrated communications campaign.


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Fashion – Gieves & Hawkes

“Don’t get me wrong, it’s great designing a collection but nothing beats seeing the difference it makes to how real men look wearing that collection.”


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Professional Services – Shaw Chapman, recruitment consultancy

Low profile but established legal recruitment practice.


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Extra Care Healthcare

Connect with business and the media to stimulate fundraising.


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Inspiring and securing investment to remodel a deprived area

“They do what they’ll say they’ll do which makes them a fairly unusual PR consultancy.” Ros Kerslake, former Chief Executive, RegenCo – urban regeneration company.


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EPIC – Professional Services – Securing Tenants Using PR

“For six years, Kinetic has supported Warwickshire County Council’s business centres – specifically Eliot Park Innovation Centre.”


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Professional Services – Birmingham Forward

“You were a breath of fresh air… you’d got lots of very different ideas. Developing the vision, mission and values right at the beginning was key because it gave us some focus. You’ve definitely put energy back into our account. You’ve made us more excited about PR.”


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Property – Cornbow Shopping Centre, Halesowen CIPR award-winner

“Kinetic came to us ‘highly recommended!’ yet their positive, infectious, can-do spirit has exceeded our best expectations by a mile. There is an ability to rapidly get to grips with detail and to use that to produce highly positive results.”


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Rugby Business Improvement District – Rugby First

Kinetic played a major role in making Rugby BID a reality. They got to grips with some complex issues early on and their understanding of the BID process was second-to-none.” John Armstrong, former Rugby BID Project Director


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RAWM – Regional Action West Midlands

http://www.rawm.org.uk/about-rawm


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Property – New Manor Developments

“With one media release, they sold out our development.” Mike Coffey, Owner, New Manor Developments


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Trust – how much do you have?

Benchmark yourself against Britain’s Most Admired Leader 2015/16 – Carolyn McCall, CEO of easyJet


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5 questions the ‘leave’ campaign needs to answer

One of our account directors, Nicola Pledger, is looking for answers, like the other 48% of the population, as to what Brexit now means for the UK.


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15 body language blunders to watch for

Until you get to know someone, your brain relies on snap judgements to categorise him or her, predict what he or she will do and anticipate how you should react.


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Malvern Mad Hatter

Kinetic’s CEO and company secretary – Angela Podmore and her husband Mike – are cycling 101 miles in the Malvern Mad Hatter this weekend to raise awareness and funds in support of sufferers of pancreatic cancer.


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PR and politics – spin or a whole new comms world?

Remember Alistair Campbell? He was certainly the most talked about press secretary any prime minister had employed when he served as the ‘second most powerful person in Britain’ during Tony Blair’s reign at Number 10.


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Do we have what it takes to make Antiques Roadshow?

Paul Atterbury, of Antiques Roadshow fame, spoke on ‘The Power of the Poster’ at Worthing Library in early November and left me with greater knowledge of the history of brands as well as questions about the future and sustainability of our communications activities.


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Next steps in social media

So you’ve decided to take the plunge into social media. You know what you want to say, to whom and to what effect – but how do you start? And how do you know people will listen or even care?


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The power of personal reputation

Here in the Kinetic office we’ve just switched to The Times as our regular daily newspaper. I’ve just read a piece in there about the latest crop of billionaires who are buying football clubs in the same way that most of us would buy a can of beans in the supermarket.


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Day one of Birmingham meets the UK

I am Kristina Kanne from Germany. I am studying in the Netherlands communication studies in my third year. Even my study is really practical I wanted to get some practical experiences in the real work life.


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What would stop German people going to work?

Kristina Kanne’s guest blog – After my first night in Birmingham I opened the curtains in the morning and everythink I saw was white. It was wondeful and it looked magical. So I decided to leave the house 10 minutes earlier because I would need to drive slower.


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A day full of Kinetic energy

One day is not much time to gauge a prospective employer. What will they be like? Will they like me…will I like them? Will I know they like me? Will they know I like them? Ahh!!!


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Mark-ups – sneaky? You bet

There’s been an interesting development in the PR industry. The CIPR Professional Practices Committee has issued new advice on mark-ups. In other words, adding a surcharge to sub-contractors’ invoices, eg for printing, before passing on costs to the client. That industry-standard mark-up has been 17.65% for as long as I can remember.


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Education and the future of the PR industry

Two (linked) reasons for this blog… or three if you count James prodding me into it (welcome to Kinetic!).


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The importance of staying on message

There are hundreds, if not thousands, of examples in recent times of where failing to tow the party line or coming off message have damaged a brand – Gerald Ratner and his “crap” sherry decanters, David Shepherd remarking that Topman’s target market was “hooligans or whatever” and Matt Barrett of Barclaycard who revealed he had advised his children never to get a credit card.


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6 mental tricks


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Inspiration for a Thursday morning


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The power of reputation

Birmingham City University Business School hosted an event on Britain’s Most Admired Companies – annually featured in Management Today.


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Environmental Technology – REG Biopower – Living Fuels

“If every consultant worked like you – as in ‘we will do this and it will cost you that’ and delivered on the ‘this’ for exactly ‘that’ – how much happier would business be.” Rob Murphy, Operations Director, Living Fuels /REG BioPower


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We’ve extended our ‪#‎BlackFriday‬ Deal

Is your business in need of some help understanding its communication needs? We have a mini reputation audit up for grabs until THIS FRIDAY – for only £99!


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Birmingham Press Club appoints first female chairman


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