News
Blog
Guide to
20th Oct 2011
TEAL steps up PR game
TEAL steps up PR game The manufacturer behind the unique Hygienius™ portable hot water handwashing system – TEAL Patents – has appointed Kinetic Communications to “bring about a hot water handwashing revolution!” says Kinetic MD, Angela Podmore.
read more

Hot issues and interesting facts in the PR industry
Added: 19 Oct 2011
Interesting that the recent PRCA survey identified the hot issues for the industry SEO Online communications Reputation management Communications strategy and development. 160 Two other little interesting facts 40000 of the 61000 people who work in PR work inhouse. The Midlands is the largest community outside the SouthEast with 12. The ...read more

Kinetic guide to blogging

PDF logo
Blogs have given power to the people, allowing consumers and customers (and even stakeholders) to have had a broadcasted opinion on companies and their products and services.

Other PDF Guides

Case studies
“Kinetic helped us capture our brand because we wanted every member of the team to answer consistently when asked what we do and what sets us apart from other recruitment companies. In one pain-free, half-day session, they got us all facing in the same di - want to know more?

Keith McKenna, Director M-Tec

Tori's Story

 
Long-established ARM Reed Beds is Britain’s market leader in natural wastewater treatment solutions but it took PR to get it recognised as the outright authority that it now is.

 

“Our first priority was its traditional market – the water treatment industry - which was water companies in the main,” says Angela Podmore, Kinetic’s MD and campaign architect. “We set about securing both news coverage and by-lined features in the key trade bibles. No other competitor comes close to doing what ARM does so the tactic lifted them head and shoulders above the ‘also rans’ in one fell swoop.

 

“We then set about broadening ARM’s appeal to the industrial users – petrochem, airports, food processing, agricultural, leisure and many more. But perhaps the thing we’re most valued for is the focus we’ve brought to the way the business communicates. That’s not only drilling consistency across all the touch points everyone has with the company but is also future-proofing the enterprise as we move more and more into the digital era where anyone can say anything about you at anytime.”