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13th Jul 2010
Collaborating for culture
In pulling together this newsletter, we were looking for some examples that epitomised collaboration. And, what better – with the announcement to be made on Thursday 15th July – than a focus on Birmingham’s bid for UK City of Culture 2013.
Added: 30 Jul 2010
The phrase listening to your customers needs’ sounds like such a 1980s business clich albeit one that still rings true for any business. Keeping up with what your customers needs are however can be a tricky thing to do especially in the digital world where information attitudes and demands are carried so quickly via the ...read more
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Case studies
“We asked the Kinetic team to run a client audit for us and, five years on, we’re still using the results that emerged – it was that valuable.” - want to know more?
Steve Craddock, Finance Director CA Sothers
Steve Craddock, Finance Director CA Sothers
Measuring PR
We can measure results so precisely that we guarantee the outcome.
When we started guaranteeing results, we caused a bit of a stir in the PR world. “How can you possibly do that? It’s ridiculous,” people would say.
But, when you’ve been doing this for as long as we have, you are able to make highly tuned judgements.
We're so confident in our system to deliver marketing communications results that we give a money-back guarantee if we fail to get the desired outcome in the timeframe we agree up front.
This ‘skin in the game’ approach (a Warren Buffet term for putting your own money on the line) makes for a very different relationship with your PR consultancy – one of equals - with interests very much aligned.
It's not always about press cuttings, measurement can be both quantitative and qualitative...
Customer satisfaction - how loyal are your customers? Do they come back? What is the spend per customer? How do you fare in mystery shops? What do customers say in feedback forms?
Team turnover - how happy are people to be working with you? What is morale like?
Credit check - how healthy are your finances? How good are you creditor/debtor days?
Response times - do you have a service level agreement (SLA) and do you stick to it?
Returns/quality indices - how many mistakes are being made and how are you stopping them from happening again?
Google - search engine optimisation (SEO); is your website appearing on search engines?
LinkedIn - are you using it? Are you engaging with other people? How many recommendations and referrals have you got?
Twitter/Facebook - are people following you? Engaging in conversation? Wanting to find out more?
Blogs - are you commenting on other blogs? Are people commenting on your blog? How many people are following what you have to say?
Media coverage - quality and quantity of coverage
Balance sheet - are you using several dials/mechanics (not just financial) which are bespoke to you? Are you weighting criteria such as sales, staff churn and customer retention?
Industry benchmarks - how do you shape up when it comes to the competition? Do you have the necessary accreditations ie ISO 9001? What awards have you won?
Third party comment - what do other people say about you? In the media, online, etc.
Share price - how is it affected by what you do on a daily basis? What do investors feel about you? Why do they invest in you?
AIMS Awards, 2004
Betta, 2004
Bromford Housing Group, 2005
Clive Mark Schoolwear, 2007
Coventry University Enterprises, 2004 - 2006
CSJ Brooke Smith, 2006-2009
Eden Original, 2004 - 2005
Elyzea, 2006-2007
Eminence Organic Skincare / The Skinsmith, 2008
FCL Biofuels, 2007-2008
Gieves & Hawkes, 2004-2005
Harrison Clark, 2004-2006
Inksmoor, 2006-2007
Leach Group, 2007
Living Fuels, 2008 ongoing
Maguire Jackson, 2004 - 2009
Marriage Makeover, 2006 - 2008
Martineau Place, 2005-2006
Plastic Omnium, 2005-2008
Regenco Sandwell, 2004 - 2007
Sterling Power Training, 2005
Warwickshire County Council, 2006
Warwickshire Investment Partnership, 2004
When we started guaranteeing results, we caused a bit of a stir in the PR world. “How can you possibly do that? It’s ridiculous,” people would say.
But, when you’ve been doing this for as long as we have, you are able to make highly tuned judgements.
We're so confident in our system to deliver marketing communications results that we give a money-back guarantee if we fail to get the desired outcome in the timeframe we agree up front.
This ‘skin in the game’ approach (a Warren Buffet term for putting your own money on the line) makes for a very different relationship with your PR consultancy – one of equals - with interests very much aligned.
It's not always about press cuttings, measurement can be both quantitative and qualitative...
Customer satisfaction - how loyal are your customers? Do they come back? What is the spend per customer? How do you fare in mystery shops? What do customers say in feedback forms? Team turnover - how happy are people to be working with you? What is morale like? Credit check - how healthy are your finances? How good are you creditor/debtor days? Response times - do you have a service level agreement (SLA) and do you stick to it? Returns/quality indices - how many mistakes are being made and how are you stopping them from happening again? Google - search engine optimisation (SEO); is your website appearing on search engines? LinkedIn - are you using it? Are you engaging with other people? How many recommendations and referrals have you got? Twitter/Facebook - are people following you? Engaging in conversation? Wanting to find out more? Blogs - are you commenting on other blogs? Are people commenting on your blog? How many people are following what you have to say? Media coverage - quality and quantity of coverage Balance sheet - are you using several dials/mechanics (not just financial) which are bespoke to you? Are you weighting criteria such as sales, staff churn and customer retention? Industry benchmarks - how do you shape up when it comes to the competition? Do you have the necessary accreditations ie ISO 9001? What awards have you won? Third party comment - what do other people say about you? In the media, online, etc. Share price - how is it affected by what you do on a daily basis? What do investors feel about you? Why do they invest in you?