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13th Jul 2010
Collaborating for culture
Collaborating for culture In pulling together this newsletter, we were looking for some examples that epitomised collaboration.  And, what better – with the announcement to be made on Thursday 15th July – than a focus on Birmingham’s bid for UK City of Culture 2013.
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Social CRM, the way forward? By Simon Partington
Added: 30 Jul 2010
The phrase listening to your customers needs’ sounds like such a 1980s business clich albeit one that still rings true for any business. Keeping up with what your customers needs are however can be a tricky thing to do especially in the digital world where information attitudes and demands are carried so quickly via the ...read more

Kinetic guide to blogging

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Blogs have given power to the people, allowing consumers and customers (and even stakeholders) to have had a broadcasted opinion on companies and their products and services.

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Case studies
“They do what they’ll say they’ll do which makes them a fairly unusual PR consultancy.” - want to know more?

Ros Kerslake, former Chief Executive Now chief executive of the Prince’s Regeneration Trust

Integrating communications

You can't choose to have a reputation; you can manage it. Listen to Angela as she talks you through the world of reputation.





What do you do? A popular question at any networking or social event.

But, could you answer that question succinctly?

Chances are, if we got in a lift together and asked you ‘what do you do’, you’d still be explaining by the time I stepped out. And what of the rest of your team. Would they answer consistently?

That’s the starting point. Getting your vision, mission, values and messages consistent - defining your cause.

The Chartered Institute of Public Relations (CIPR) defines PR as being about reputation - the result of what you do, what you say and what others say about you.

Integrating your communications means taking every one of those elements - and every one of those people who may engage with your organisation - and ensuring that all the messages are consistent.

Then it’s a matter of ensuring those messages – repeated in oh so many different ways – run like the lettering through a stick of rock – the same wherever you cut into it – website, literature, editorial, events, exhibition board, social networks.




  • Advantage West Midlands, 2004 - 2006
  • Aquilla, 2004 (now Black Hills Energy)
  • Champions of Rugby, 2004
  • Cornbow shopping centre, 2007-2009
  • Eliot Park Innovation Centre, 2004 ongoing
  • GAJ, 2006 - 2008
  • Home Build, 2008
  • Lorne Stewart, 2005 - 2006
  • Lovejoy (now Capita Lovejoy), 2004
  • Phoenix Beard, 2004 - 2009
  • Shaw Chapman, 2005 - 2006