News
Blog
Guide to
1st Feb 2010
A 'Fresh' start to a Monday morning
Kinetic PR is proud to announce our short listing in three categories of the Fresh Awards 2010. The awards, which are run in association with Campaign and MediaWeek, aim to showcase the best talent in regional PR. The categories we're competing in include:
Added: 23 Feb 2010
I read an interesting article in today’s Times from Ali Campbell on election poster campaigns and was refreshingly surprised at his level of insight. Here’s a seasoned political communicator with a handle on two way comms’ I thought as I read his views on social networking and the power of digital conversation.
If ever there’s an ...read more
Kinetic guide to blogging
Other PDF Guides
Case studies
“They're so reliable and great value for money. I love the way they give you a shopping list of ideas. We only use a fraction of their creativity but it doesn't stop them coming up with great ideas every time." - want to know more?
Sara-Louise Board, former head of investment services, now asset manager Warwickshire County Council
Sara-Louise Board, former head of investment services, now asset manager Warwickshire County Council
Integrating communications
What do you do? A popular question at any networking or social event.
But, could you answer that question succinctly?
Chances are, if we got in a lift together and asked you ‘what do you do’, you’d still be explaining by the time I stepped out. And what of the rest of your team. Would they answer consistently?
That’s the starting point. Getting your vision, mission, values and messages consistent - defining your cause.
The Chartered Institute of Public Relations (CIPR) defines PR as being about reputation - the result of what you do, what you say and what others say about you.
Integrating your communications means taking every one of those elements - and every one of those people who may engage with your organisation - and ensuring that all the messages are consistent.
Then it’s a matter of ensuring those messages – repeated in oh so many different ways – run like the lettering through a stick of rock – the same wherever you cut into it – website, literature, editorial, events, exhibition board, social networks.
Advantage West Midlands, 2004 - 2006
Aquilla, 2004 (now Black Hills Energy)
Champions of Rugby, 2004
Cornbow shopping centre, 2007-2009
Eliot Park Innovation Centre, 2004 ongoing
GAJ, 2006 - 2008
Home Build, 2008
Lorne Stewart, 2005 - 2006
Lovejoy (now Capita Lovejoy), 2004
Phoenix Beard, 2004 - 2009
Shaw Chapman, 2005 - 2006
But, could you answer that question succinctly?
Chances are, if we got in a lift together and asked you ‘what do you do’, you’d still be explaining by the time I stepped out. And what of the rest of your team. Would they answer consistently?
That’s the starting point. Getting your vision, mission, values and messages consistent - defining your cause.
The Chartered Institute of Public Relations (CIPR) defines PR as being about reputation - the result of what you do, what you say and what others say about you.
Integrating your communications means taking every one of those elements - and every one of those people who may engage with your organisation - and ensuring that all the messages are consistent.
Then it’s a matter of ensuring those messages – repeated in oh so many different ways – run like the lettering through a stick of rock – the same wherever you cut into it – website, literature, editorial, events, exhibition board, social networks.
