USING THOUGHT LEADERSHIP TO CREATE AWARENESS
- Actavo (previously DSL) needed to stand out in a highly-contested market. They were seen as industrial scaffolding providers rather than sophisticated solution providers.
- The heavy industry audience values: experts, knowledge and experience which Actavo| Industrial Solutions has in abundance.
- Creating and placing thought leadership editorial in key trade media outlets demonstrating industry insights.
- This industrial audience looks for reassurance that contracts being in safe hands therefore we produced a steady stream of contract stories and case studies.
- Editors on key trade titles want feedback from the front line and value genuine editorial ie educational and free of sales bias.
- Kinetic researched and created articles bylined by Actavo’s specialists who honed them. Articles sought to advise on topical issues such as changes to the regulations governing working at height or at depth.
- Heavyweight authority built with key target audiences through placing exclusives in ‘trade bibles’ such as Construction News, Offshore magazine and Nuclear Engineering International.
- Development of a range of case studies and news stories to be shared on all platforms – digital, sales and internal.
“Kinetic really understands our business which is complex.
“They show it in the deeply technical copy they created to gain coverage in heavyweight industry publications.
“They’re an extension of our team and are delivering results in increasingly measurable ways.”
Rob Owen, Marketing Director, Actavo Industrial Solutions