ActavoProblem

  • Actavo Network & In Home division has a strong and long-established reputation in Ireland and in many other countries providing outsourced support services to the utilities sector: energy, water, telecoms. It works with leading names such as Sky, Irish Water and Virgin.
  • Actavo Network & In Home solutions wanted to grow and expand into the UK market but was seen as an Irish company.

Solution

  • We created confidence in the brand by showcasing heavyweight skills through opinion and thought leadership pieces.
  • TJ Malone CEO for the Network & In Home division was pitched for interview by editors of key influential trade magazines to talk through developments in the sector.
  • We also established a news pipeline announcing all contract wins and appointments building Actavo’s reputation as a leading UK provider.

Results

  • Detailed interviews key publications including Utility Week and Broadband magazine.
  • Increased awareness of Actavo’s capabilities in the telecoms sector.