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Bournville Architects:

Problem

  • In the crowded architect sector, what made Bournville Architects special?
  • Bournville Architects wanted to raise its profile across a broach church of decision-makers:-
    • local authorities
    • building contractors
    • property developers
    • housing associations and housebuilders
    • healthcare and educational organisations.
  • The practice also wanted to be associated with its heritage: the original garden city and the Bournville Factory Village.

Solution

  • News programme including contracts and new projects built credibility across the wide range of markets the practice serves including:
    • Education
    • Housing and urban regeneration
    • Healthcare including critical care.
  • Case studies and thought leadership articles commenting on current news topics including changing housing regulations.
  • Launching Bournville Architects on several social media platforms.
  • Generating rich, compelling video content.

Result

  • Captured the practice’s competitive edge.
  • Widespread coverage within key trade titles and regional media articulating the Bournville Architects difference.
  • Social media training which continues to engage key clients and influencers.
  • Social media campaign provided evidence of reaching Bournville Architects’ key audience.
  • Over-delivered on guaranteed media coverage.