The Brewery

Problem

The Brewery – a new £30 million high street leisure and retail scheme promising to transform Cheltenham town centre – needed to attract retailers to its scheme.

Solution

  • Create appeal to prospective trade tenants and shoppers.
  • Establishing excellent media relationships with Gloucestershire Echo and persuaded them to be an advocate of the scheme – communicating the benefits The Brewery will bring to Cheltenham.
  • We created a steady stream of ‘good’ news to the property trade press celebrating milestones, new tenants, demolition and construction updates all accompanied by high quality photography.
  • We developed a stylish e-zine that was distributed to potential tenants highlighting the benefits of the scheme and its prime location in Cheltenham.
  • We acted as a press office providing comments, statements and media requests.

 

Results

  • Over five tenants joined The Brewery scheme whilst Kinetic provided PR support
  • High value coverage within Property Week
  • Question & Answers for Retail Week
  • Established advocates and contacts with the Cheltenham media