Cornbow shopping centre, 2007-2009
To keep people shopping in the Cornbow during its £30m redevelopment and attract new tenants
Fully integrated campaign co-ordinating partnership communications activities – taking in residents, traders, customers, business partners, suppliers
Won Midlands CIPR PRide Awards 2008, Gold for Integrated Communications. Got a week’s footfall in one day on launch – Halesowen bucking footfall trends across the country. ASDA traded “well beyond our expectations” – Richard Kennea, general store manager
Bread and butter media relations, Bringing partners together, Business support, Event management, Integrated communications, Safeguarding reputations - crisis & issues management
The ASDA store at the Cornbow on launch day, November 2008
The brand new Cornbow shopping centre in Halesowen, December 2008
"Kinetic came to us 'highly recommended!' yet their positive, infectious, can-do spirit has exceeded our best expectations by a mile.
"There is an ability to rapidly get to grips with detail and to use that to produce highly positive results.
"We have been re-building a town centre keeping the retail capability functioning akin to 'carrying out open heart surgery' and through their efforts we have even been able to boost footfall. We are always happy to leave Kinetic to sort out issues because in addition they are a very safe pair of hands."
Adrian Oliver, Owner, Cornbow
The ASDA store at the Cornbow on launch day, November 2008
The brand new Cornbow shopping centre in Halesowen, December 2008
"Congratulations on winning the
CIPR Gold Award. I am not surprised. It occured to me over the months
that an immense amount of work was being done particularly to keep
tenants informed.
"You really are to be
congratulated on the sustained and patient efforts involved to deal
with all the problems entialing active dialogue with the public and
others.
"Pleasure to work with you."
Hugh Murray, Hugh Murray & Co - project management, Cornbow project