Eden Original, 2004 - 2005
To make one story work across many angles
‘Creative grit’ in overcoming obstacles – getting hands on and approaching celebrities to lend their support at BBC Gardener’s World
Trade and consumer sales of aspirational water can levered through strong national coverage driving activity to website and reinforced by celebrity endorsement. All in harmony with Leukaemia Research Fund.
Bread and butter media relations, Celebrity endorsement
Getting hold of celebrities to endorse an aspirational watering can at BBC Gardeners World 2004.
Alan Titchmarsh and Charlie Dimmock sign watering cans for Eden Original at BBC Gardeners World
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Getting hold of celebrities to endorse an aspirational watering can at BBC Gardeners World 2004.
Alan Titchmarsh and Charlie Dimmock sign watering cans for Eden Original at BBC Gardeners World