Gieves & Hawkes, 2004-2005
To persuade heavyweight solicitors to get involved in a makeover
Press coverage plus mailer to 1,000 affluent solicitors building relationships
Press relations raising the profile of Savile Row tailor drives footfall to the Mailbox store
Bread and butter media relations, Business support, Event management
“Don’t get me wrong, it’s great designing a collection but nothing beats seeing the difference it makes to how real men look wearing that collection.
"Here you have three lawyers, each practiced in the art of power dressing but are most likely tentative when you ask them to achieve a more relaxed - but still smart - look.
"Gieves bridges that gap. It gives you a sophisticated and contemporary look with all the high quality construction you’d expect from No 1 Savile Row.
"These guys look fashion-savvy but effortlessly so. You can see from the photograph that it really shines through how comfortable they feel. They are ‘wearing the clothes’ rather than being fashion victims where ‘the clothes wear them’.
"Even with very diverse tastes, each of the lawyers has found a look in the Gieves collection which expresses their individual sense of style in a relaxed way. It’s great.”
James Whishaw, Gieves & Hawkes, creative director
Three Birmingham solicitors get a makeover from Gieves & Hawkes
“Don’t get me wrong, it’s great designing a collection but nothing beats seeing the difference it makes to how real men look wearing that collection.
"Here you have three lawyers, each practiced in the art of power dressing but are most likely tentative when you ask them to achieve a more relaxed - but still smart - look.
"Gieves bridges that gap. It gives you a sophisticated and contemporary look with all the high quality construction you’d expect from No 1 Savile Row.
"These guys look fashion-savvy but effortlessly so. You can see from the photograph that it really shines through how comfortable they feel. They are ‘wearing the clothes’ rather than being fashion victims where ‘the clothes wear them’.
"Even with very diverse tastes, each of the lawyers has found a look in the Gieves collection which expresses their individual sense of style in a relaxed way. It’s great.”
James Whishaw, Gieves & Hawkes, creative director
Three Birmingham solicitors get a makeover from Gieves & Hawkes