ARM, 2008 ongoing
To provide clarity for the brand and build ARM’s authority as the reed bed specialist
Perseverance in chasing through media opportunities and gaining approvals from inexperienced partners
In six months, we took this brand from a standing start to a credible and visible authority - heavyweight features in key titles have been cited by new business prospects
Adding to the bottom line, Bread and butter media relations, Building authority and understanding, Business support, Capture the brand and face in the same direction, From zero to hero
"We know that PR is working because people always remark on the latest story or feature to have appeared.
“We’ve had calls from existing clients who didn’t know the full range of what we do and, as a result of the media coverage, now want to work with us on a wider spectrum of challenges.
And, we’ve also been able to generate a number of new business leads on the back of our work with Kinetic.
“We can’t quite put our finger on how but PR has definitely helped build business.”
Tori Widdas, Director, ARM
The UK's second largest reed bed at Berkhamsted, photography courtesy of ARM.
An example of a reed bed, photography courtesy of ARM.
"We know that PR is working because people always remark on the latest story or feature to have appeared.
“We’ve had calls from existing clients who didn’t know the full range of what we do and, as a result of the media coverage, now want to work with us on a wider spectrum of challenges.
And, we’ve also been able to generate a number of new business leads on the back of our work with Kinetic.
“We can’t quite put our finger on how but PR has definitely helped build business.”
Tori Widdas, Director, ARM
The UK's second largest reed bed at Berkhamsted, photography courtesy of ARM.
An example of a reed bed, photography courtesy of ARM.