Betta, 2004
To find a historic angle for new skip product launch
Chasing through with media
Successful launch
Bread and butter media relations, From zero to hero
Coming up with an innovative way to position the launch of a new skip - able to carry almost 50 per cent more waste than traditional builder's skips.
The new skip launch for Betta Plc - Paul Richardson shows off the industry's biggest builder's skip
Coming up with an innovative way to position the launch of a new skip - able to carry almost 50 per cent more waste than traditional builder's skips.
The new skip launch for Betta Plc - Paul Richardson shows off the industry's biggest builder's skip