Living Fuels, 2008 ongoing
To build relationships with key partners, such as local authorities, and get the recycling message out to householders. Ultimately, to change recycling behaviour
Making it happen when working through third parties and many different approvals systems
Wide spread of coverage in local and regional titles - print, online and broadcast - and increase in the recycling of used cooking oil at local authority sites with PR support
Bread and butter media relations, Bringing partners together, Building authority and understanding, Business support, Call to action, Client audit
“If every consultant worked like you as in 'we'll do this and it will cost you that' – and delivered on the 'this' for exactly 'that', how much stronger would business be.”
Rob Murphy, Operations Director, Living Fuels /REG BioPower
One litre of used cooking oil - when recycled and refined into green fuel LF100 - can generate enough electricity to make 240 cups of tea
“If every consultant worked like you as in 'we'll do this and it will cost you that' – and delivered on the 'this' for exactly 'that', how much stronger would business be.”
Rob Murphy, Operations Director, Living Fuels /REG BioPower
One litre of used cooking oil - when recycled and refined into green fuel LF100 - can generate enough electricity to make 240 cups of tea