Content marketing – how mature are you?
The future is content.
The hard sell is dead. Interruptive marketing is being made obsolete by interactive marketing.
Think of it as a conversation.
In the kingdom of conversation, content is king.
This infographic shows how you need to focus your energies as an organisation on what you can comment on with authority.
Then put a programme in place that spreads your messages in an orchestrated, integrated and therefore powerful way.
Your ultimate goal is to share content which draws people towards you. You track what they find useful with your CRM system which informs the meaningful conversations you have with them.
All entirely measurable.