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Problem

  • To encourage wider interaction and debate outside the core audience to stimulate media attention and fundraising.

Solution

  • Setting up and maintaining a LinkedIn group focused on ‘changing the face of old age’; strategically inviting people to join the group.

Result

  • Establishing a core group of around 50 active posters over the first quarter including researchers from the Department of Health and the BBC – which led to involvement in a week of BBC programming on the issue.image