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FCL Biofuels

Problem

To launch this new biofuels brand in the face of negative ‘food for fuel’ debate.

Solution

Identifying tier 1 media, developing messages, Harvard referencing sources (eg Government and research) to build firm foundation for authoritative comment.

Result

FCL sold out its entire stock of biofuel in a deal over one phone call.

The phone call arose from one of the authoritative pieces of coverage.  The client said, ‘it was such a high level contact, we would never have even tried calling him.’