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Forward Industrial

Problem

Forward Industrial is focused on manufacturing and sourcing fasteners and fixings for big names across many industries – however their profile and google rankings were very low.

Solution

  • Defining what makes Forward stand out from its competition.
  • Build Forward’s authority in the industry and create trust in their brand by leveraging the profile of Martyn Cleaver (MD) on LinkedIn.
  • Running a social prospecting campaign – drawing powerful contacts to Forward by sharing pertinent content.
  • Raised Google rank by giving the search engine what it wants – fresh, relevant, rich news content thereby creating authoritative backlinks.
  • Monthly content delivery including blogs, case studies, news releases, industry trends and comments.

Results

  • Secured authoritative news and feature editorial in trade media such as: Automotive Engineer, Automotive Design, Professional Engineer and Fastener & Fixing.
  • Ten sales leads resulted from the LinkedIn campaign.
  • Over 500 relevant industry connections were made that now receive regular updates from Forward Industrial.