HN Interim (Arial White)

 

 

 

 

 

Testimonial

 

Amy Speak, director at Holmes Noble, said: “You got us straight away, you’re managing us effectively, your content is superb and you have a real passion for succeeding.”

 

Problem

 

  • Before Kinetic, Holmes Noble was using a PR consultancy which, in nine months of acting on its behalf, failed to deliver a meaningful result.
  • Holmes Noble wanted to build its visibility and bring about a measurable lift in awareness and understanding of the company in the regional and national business media, trade and technical titles.

 

Solution

 

  • Holmes Noble began working with Kinetic Communications in 2016.
  • In October 2016, Kinetic attended a roundtable event – hosted by Holmes Noble and attended by HR directors of companies of the likes of Carillion, Skanska, IMI and WHSmith – which generated multitudes of content all brought together in one

discussion paper (a short white paper).

  • Targeted editor meetings with key journalists.
  • Stand-out messaging to position Holmes Noble as the premium executive search and interim firm.

 

Results

 

  • In just four months and from a standing start, Kinetic delivered eight pieces of key opinion leader coverage (local, regional, international and trade).
  • Successful first for the company – a downloadable discussion paper.  Google values long content.
  • Development of thought-leading infographics.
  • Media coverage, online and in print, within heavyweight, premier, trade titles and local, regional and international business media.

 

Discussion cover