HN Interim (Arial White)

 

 

 

 

Holmes Noble – the executive search and interim firm – tells of their positive experience working with us.

 

Testimonial

Amy Speake, director at Holmes Noble, said: “You got us straight away, you’re managing us effectively, your content is superb and you have a real passion for succeeding.”

 

 Problem

  • Before Kinetic, Holmes Noble was using a PR consultancy which, in nine months of acting on its behalf, failed to deliver a meaningful result.
  • Holmes Noble wanted to build its visibility and bring about a measurable lift in awareness and understanding of the company in the regional and national business media, trade and technical titles.

 

Solution

  • Holmes Noble began working with Kinetic Communications in 2016.
  • In October 2016, Kinetic attended a roundtable event – hosted by Holmes Noble and attended by HR directors of companies of the likes of Carillion, Skanska and IMI – which generated multitudes of content all brought together in one discussion paper (a short white paper).
  • Targeted editor meetings with key journalists.
  • Stand-out messaging to position Holmes Noble as the premium executive search and interim firm.

 

Results

  • In just four months and from a standing start, Kinetic delivered eight pieces of key opinion leader coverage (local, regional, international and trade).
  • Successful first for the company – a downloadable discussion paper.  Google values long content.
  • Development of thought-leading infographics.
  • Media coverage, online and in print, within heavyweight, premier, trade titles and local, regional and international business media.

 

Discussion cover
Front cover of the discussion paper based on Holmes Noble’s HR director roundtable which created downloadable, long, content to fuel both the PR calendar and Google SEO