“They do what they’ll say they’ll do which makes them a fairly unusual PR consultancy.”
Ros Kerslake, former Chief Executive, RegenCo – urban regeneration company.
– Now chief executive of the Heritage Lottery Fund.

remodel-a-deprived-area

Problem

To launch and safeguard the reputation of the Midlands’ first urban regeneration company.

Solution

Orchestrated marketing communications campaign balancing messages across a spectrum of business and consumer audiences:

  • Media relations
  • Direct marketing
  • Events
  • Advertising
  • Website with emailer campaigns driving visits.

Result

Every £1 RegenCo spent with Kinetic, it reached 800 members of its business and consumer target audiences.