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20-10-2011
TEAL steps up PR game
The manufacturer behind the unique Hygienius™ portable hot water handwashing system – TEAL Patents – has appointed Kinetic Communications to “bring about a hot water handwashing revolution!” says Kinetic MD, Angela Podmore.

“TEAL’s had an active public relations campaign since 1992 but we saw a way we could take them up a level with thought leadership and host beneficiary initiatives,” said Angela.

Mike Stanley, managing director of TEAL Patents said, “Kinetic came to us though myM-link back in December last year (2010).  They guaranteed what we could expect at the end of the initial trial period and they’ve delivered.  They understand not only our industry but also the industries we serve.”

Mike’s daughter in the family-run business and fellow director at TEAL Patents, Manty Stanley said, “Kinetic’s found brand new ways of promoting TEAL.  Their approach is inspiring and innovative.  As a result, there’s a new confidence about our business.”

Kinetic’s campaign on behalf of TEAL is a “proper public relations brief” according to Angela.  “It comprises media relations, search engine optimisation, affinity marketing and exhibition support all glued together by well defined messages.”

The account is said to be worth a five figure sum.
TEAL steps up PR game


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