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21-09-2009
The power of good photography
Photographs have the power to reveal, to condemn, to celebrate and to catalyze. But, are they an objective viewpoint for society or merely a subjective re-count of the photographer’s experience?
Both really.
A photograph has immense power for a business and it can mean the difference between someone using or not using a product or service. Photography is now an integral part of a company’s communications plan.
Adopting strong photography can work wonders for any PR activity and more so when the success of a campaign depends on the amount of coverage you receive. Journalists are always on the lookout for the shot that will both draw in readers and tell a story. With papers cutting back on their own photography resources, journalists are increasingly relying on pictures from agencies and pros.
But how do we comprehend and disseminate through our world of images?
Graham Oakes has been in the photography business for twenty-five years. Working with an array of clients, including Mercedes, ASDA and the Big Lottery Fund, he has mastered the art and skill of capturing that moment in time and angle that gives an edge to what you communicate. He also appeared on the Gadget Show.
“What good photography can do for a business is, in my experience, limitless. I know the saying that ‘a picture tells 1000 words’ is repeated ad infinitum – but it’s true.
“You have an opportunity to tap into people’s visual mind and you only get one shot at it (pardon the pun). You have to get that image spot on or people will just glance over it and move on to the next thing to catch their eye. when the average Briton sees 3,000 ads a day, it’s no wonder that people are becoming desensitised to the world of imagery.”
Graham can be reached on:
07958 712088/0121 353 1764
graham@oakesstudios.com
Both really.
A photograph has immense power for a business and it can mean the difference between someone using or not using a product or service. Photography is now an integral part of a company’s communications plan.
Adopting strong photography can work wonders for any PR activity and more so when the success of a campaign depends on the amount of coverage you receive. Journalists are always on the lookout for the shot that will both draw in readers and tell a story. With papers cutting back on their own photography resources, journalists are increasingly relying on pictures from agencies and pros.
But how do we comprehend and disseminate through our world of images?
Graham Oakes has been in the photography business for twenty-five years. Working with an array of clients, including Mercedes, ASDA and the Big Lottery Fund, he has mastered the art and skill of capturing that moment in time and angle that gives an edge to what you communicate. He also appeared on the Gadget Show.
“What good photography can do for a business is, in my experience, limitless. I know the saying that ‘a picture tells 1000 words’ is repeated ad infinitum – but it’s true.
“You have an opportunity to tap into people’s visual mind and you only get one shot at it (pardon the pun). You have to get that image spot on or people will just glance over it and move on to the next thing to catch their eye. when the average Briton sees 3,000 ads a day, it’s no wonder that people are becoming desensitised to the world of imagery.”
Graham can be reached on:
07958 712088/0121 353 1764
graham@oakesstudios.com
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