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11-01-2010
Inspiring your team during the recession

Business confidence in Australia rose to a seven-and-a-half-year high in November 2009 while business morale in Italy the same month hit its highest level since September 2008.

German business confidence reached its highest peak in seventeen months in December 2009 and business morale is also up in Japan where the Bank of Japan December 2009 survey showed that sentiment among the big manufacturers has improved.

Here in the UK, the ICAEW business confidence monitor has improved for the third successive quarter – up to +24.6 in Q4 of 2009 from -36.3 a year earlier.

But, while the numbers may be up, how do we help support our teams through the coming year?

According to the CBI, unemployment will continue to rise and is set to peak at 2.8 million in Q3 2010. There are still many jobs to be lost in the public sector and the private sector is suffering with companies going in to administration – two in the West Midlands just days before Christmas (Phoenix Fabrications and Accessories in Walsall and Frazer & Tabberer in Sutton Coldfield).

Understandably, there is a strong culture of fear in the UK workforce and people are worried about their long-term job security. Now, more than ever, it is vital that we take stock of team morale and put the mechanics in place to improve it.

Some top tips for building a culture of confidence and productivity through effective and sustainable communications

1. Treat your team like adults and they will behave like adults. It is important that people have access to the bad news as well as the good so that they can make effective business decisions in full possession of all relevant information.

2. Set the gridlines – where you want to be and how you will get there. A clear vision and mission will ensure that the team knows what is expected and how they can deliver. The organisational values will give them a set of gridlines to which to work.

3. Clearly define roles and responsibilities so everyone knows what they are doing. Then set in place a strong reward and recognition culture – say thank you when your team go above and beyond, recognise their contributions and help them feel valued.

4. Stay in touch. Communicate effectively with the whole team and listen to all feedback. Deliver what your team values – it doesn’t have to cost the earth – it may just be fresh fruit in the office, newspapers for the lunch break, or a fresh coat of paint in the bathroom.

5. Finally, have fun! Take the time out to encourage team spirit through relevant social events, team lunches, charity fund-raising activities and competitions.

Inspiring your team during the recession


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