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It is no secret that we, at Kinetic PR, have a bit of a ‘thing’ about energy. It’s one of the values that we should all embody and the justification for our name and logo. But, why do so many organisations seem to forget energy when it comes to their communications programmes and reputation.

For us, energy is synonymous with a number of other behaviours and emotions – passion, enthusiasm, perseverance and commitment to name just a few. And, without these behaviours, a communications programme is likely to be as flat as the reputation it is trying to build.

So, how do you inject energy into your working life? And, why does it matter?

Second question first. Energy matters because a team which brings its heart and soul to work (not just mind and body) is more productive, more committed and more motivated. Energy happens when people feel valued, when they come to work because they choose to and when they feel they are being listened to about implementing change.

So, first question. Energy can come from the following:

• a strong vision, mission and values which is decided upon and agreed by the whole team;
• personal development programmes which support the individual training needs of every member of the team;
• realistic and achievable, yet challenging, goals and healthy competition to achieve them;
• recognition and reward for contribution and innovation in processes and performance;
• a commitment to quality management throughout the organisation which embraces true quality and not just a bureaucratic blame game.

Finally, energy can come from supporting your team in their efforts outside of work as well as what they do 9-5. This could mean allowing them time off near study deadlines, sponsoring them through a charity challenge or providing them with opportunities to volunteer through work schemes and partnerships with local community groups.

To that end, another shameless plug...

Simon Partington, our digi-whizz here at Kinetic, will be taking part in a 24 hour endurance mountain bike challenge for CLIC Sargent, an organisation that cares for children and young people with cancer, in the Mendip Hills on 8 May. You can sponsor Simon.

Dan Gillert, commercial manager at our green energy client Living Fuels, will be taking part in the London Marathon on 25 April. Dan is raising money for Muscular Dystophy Campaign to support children suffering from the disease. He has been inspired by family friend Ethan, a six-year-old diagnosed with Duchenne Muscular Dystrophy. You can sponsor Dan.