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Maguire Jackson

Problem

To support the launch and ongoing expansion of this city centre independent estate agency from ‘virgin brand’ to property market authority.

Solution

Working smarter not harder, once media introductions were made, Maguire Jackson continued to liaise and made themselves available for comment at short (on occasion ‘no’) notice.

Results

Took Maguire Jackson from simply a Birmingham agent to a national spokesperson.  Philip Jackson became known as ‘Mr Birmingham Residential’.  His opinions were consistently cited as authoritative market trends on the Birmingham city living market within national media.

“Kinetic has been intrinsic in making us punch above our weight. In fact a global competitor the other day asked ‘how do you do it?’ and I just replied, ‘get yourself a good PR agent!’

“They’re good. They make it clear what to expect and then deliver the goods. The advice provided from day one was really sound. They helped define some very clear messages about our business and then set about targeting the right journalists in the right order.

“They’ve made us a talking point which has actively delivered business leads and contributed to the bottom line.”

Philip Jackson, director, Maguire Jackson