NavMatimage

 

 

 

 

 

Problem

Widen awareness of in-car technology which held freestanding SatNavs steady on the dashboard.  Keen budget.

Solution

Sending samples to journalists to trial then following through with simple product information and quality photography.

All focused on the calendar hook of the ideal Fathers Day present.

Result

Number of favourable editorial reviews (non were unfavourable) generated a significant lift in sales.