What is reputation?

“Reputation is everything you say, everything you do and everything others think about you.”


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Trust – how much do you have?

Benchmark yourself against Britain’s Most Admired Leader 2015/16 – Carolyn McCall, CEO of easyJet


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5 questions the ‘leave’ campaign needs to answer

One of our account directors, Nicola Pledger, is looking for answers, like the other 48% of the population, as to what Brexit now means for the UK.


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15 body language blunders to watch for

Until you get to know someone, your brain relies on snap judgements to categorise him or her, predict what he or she will do and anticipate how you should react.


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Malvern Mad Hatter

Kinetic’s CEO and company secretary – Angela Podmore and her husband Mike – are cycling 101 miles in the Malvern Mad Hatter this weekend to raise awareness and funds in support of sufferers of pancreatic cancer.


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PR and politics – spin or a whole new comms world?

Remember Alistair Campbell? He was certainly the most talked about press secretary any prime minister had employed when he served as the ‘second most powerful person in Britain’ during Tony Blair’s reign at Number 10.


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Do we have what it takes to make Antiques Roadshow?

Paul Atterbury, of Antiques Roadshow fame, spoke on ‘The Power of the Poster’ at Worthing Library in early November and left me with greater knowledge of the history of brands as well as questions about the future and sustainability of our communications activities.


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Next steps in social media

So you’ve decided to take the plunge into social media. You know what you want to say, to whom and to what effect – but how do you start? And how do you know people will listen or even care?


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The power of personal reputation

Here in the Kinetic office we’ve just switched to The Times as our regular daily newspaper. I’ve just read a piece in there about the latest crop of billionaires who are buying football clubs in the same way that most of us would buy a can of beans in the supermarket.


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Day one of Birmingham meets the UK

I am Kristina Kanne from Germany. I am studying in the Netherlands communication studies in my third year. Even my study is really practical I wanted to get some practical experiences in the real work life.


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What would stop German people going to work?

Kristina Kanne’s guest blog – After my first night in Birmingham I opened the curtains in the morning and everythink I saw was white. It was wondeful and it looked magical. So I decided to leave the house 10 minutes earlier because I would need to drive slower.


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A day full of Kinetic energy

One day is not much time to gauge a prospective employer. What will they be like? Will they like me…will I like them? Will I know they like me? Will they know I like them? Ahh!!!


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Mark-ups – sneaky? You bet

There’s been an interesting development in the PR industry. The CIPR Professional Practices Committee has issued new advice on mark-ups. In other words, adding a surcharge to sub-contractors’ invoices, eg for printing, before passing on costs to the client. That industry-standard mark-up has been 17.65% for as long as I can remember.


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Education and the future of the PR industry

Two (linked) reasons for this blog… or three if you count James prodding me into it (welcome to Kinetic!).


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The importance of staying on message

There are hundreds, if not thousands, of examples in recent times of where failing to tow the party line or coming off message have damaged a brand – Gerald Ratner and his “crap” sherry decanters, David Shepherd remarking that Topman’s target market was “hooligans or whatever” and Matt Barrett of Barclaycard who revealed he had advised his children never to get a credit card.


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6 mental tricks


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Inspiration for a Thursday morning


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The power of reputation

Birmingham City University Business School hosted an event on Britain’s Most Admired Companies – annually featured in Management Today.


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We’ve extended our ‪#‎BlackFriday‬ Deal

Is your business in need of some help understanding its communication needs? We have a mini reputation audit up for grabs until THIS FRIDAY – for only £99!


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Birmingham Press Club appoints first female chairman


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