Guy Ashworth


The serious stuff...

Seasoned PR operator and former journalist working in a wide range of sectors. Good experience of both external and internal communications.
Career highlights:

bullet Securing exclusive, extended coverage in the FT for a client's report on the UK automotive industry
bullet Really becoming part of a client's communication team, not just paying lip service to the idea
bullet Cutting my journalist teeth as an English, middle-class reporter in a Welsh mining valley during the 1984 miners' strike

Personality profile

Mild-mannered exterior belies gritty determination to get things done. Practical not pretentious.

Admires most

Nelson Mandela. Needs no qualification.

Extraordinary talent

The ability to be patient with the 30 Cubs in my pack. It is hugely frustrating but immensely rewarding seeing them develop their skills and confidence and doing stuff they would not be allowed to do in school!

What flicks my switch?

Standing at the summit of Kilimanjaro takes some beating. Being outdoors - preferably on water - is fantastic.

Favourite film

The Unbearable Lightness of Being.

Favourite track

Amazing Grace by the Soweto Gospel Choir. Awesome!

Favourite invention

The bicycle. A simple but incredibly efficient way of getting around – true mass, democratic transport.

Other people...


  • Louise Cresswell
  • Angela Podmore
  • Majella McCabe
  • Jane Doyle