Turn your competitor’s strength into a weakness.

Here’s a very quick 3 takeaways from Adam Long’s Vistage session:  slideshare id=69190727&doc=1117adamlongss-161117140923.

It’s just the tip of the iceberg so do go and see him live for the full-on experience.

Kinetic’s customer value proposition passed his ‘specific, measurable and exact’ test.  Phew!