“You were a breath of fresh air… you’d got lots of very different ideas. Developing the vision, mission and values right at the beginning was key because it gave us some focus. You’ve definitely put energy back into our account. You’ve made us more excited about PR.”

“If I had to sum up the last 12 months working with Kinetic Communications on the Birmingham Forward account, I would say: energetic, proactive, fun and different.”
Bev Weston, chair of the MMEC committee, Birmingham Forward

Problem

  • How best to support this business and professional services lobbying and membership organisation
  • How to celebrate its 20th anniversary year

Solution

  • By agreeing the ‘DNA, fingerprint and signature’ of the organisation, we focused all that it said and did
  • Proactive and collaborative media relations campaign on a broad spectrum of issues affecting the business community
  • Events programme

Result

  • Membership engagement
  • Profile raised eg partnered with Insider magazine for the Roger Dickens lecture
  • Potential crises
  • Delivered a 20th anniversary supplement with the Birmingham Post and established the Deal of the Month