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Problem

  • Align the consultation team.
  • Tease out key messages.
  • Showing ‘NIMBYism’.
  • Finding the grain of truth in feedback.

Solution

  • Developing new ways of displaying consultation feedback.
  • Engaging with the local community through newsletters, press and online.
  • Illustrating the benefits of the development to the community.

Result

  • Balanced the uneven sway of public perception against the development.
  • Corrected the misconceptions about supermarket developments.